To launch eBay’s new trading card authentication services we wrote a love letter to “The Hobby” and the collectors that make it.
As creatives we immersed ourselves into an entirely foreign world, learning a whole new dialect— the language of “The Hobby.”
To properly pay homage to the beauty of hypnotizing holos, vintage dot patterns and the intricate details we went macro and partnered with director, Mac Premo.
This film and its cutdowns were accompanied by a full social roll out and earned media push.
ECD: Jeremy Bernstein
CD: Sean Ellman
ACD: Caitlin Harsch
Agency: Edelman