Sports streaming service DAZN wanted to show they’re blowing up the old way of watching fight sports. So, we had Tracy Morgan literally Blow Up The Fight Game.
ECD: Frank Cartagena, Sam Shepherd
Creative Director: Ian Reichenthal
Sr. Copywriter: Dany Rothemund
Sr. Art Director: Caitlin Harsch
Agency: 360i
To launch eBay’s new trading card authentication services we wrote a love letter to “The Hobby” and the collectors that make it.
As creatives we immersed ourselves into an entirely foreign world, learning a whole new dialect— the language of “The Hobby.”
To properly pay homage to the beauty of hypnotizing holos, vintage dot patterns and the intricate details we went macro and partnered with director, Mac Premo.
This film and its cutdowns were accompanied by a full social roll out and earned media push.
ECD: Jeremy Bernstein
CD: Sean Ellman
ACD: Caitlin Harsch
Agency: Edelman
Gen Z wasn’t watching hockey. Not because they didn’t want to, but because they didn’t realize how much they have in common with the sport. They’re both loud, they’re both extra, they both love firing off spicy takes. They’re basically kindred spirits that have been circling each other on an icy rink, just waiting to be nudged towards a collision. This campaign did just that and helped Gen Z realize “there’s some hockey in you.”
Featured on Muse by Clio
Creative Director: Chris Rowson
Associate Creative Director: Caitlin Harsch
Associate Creative Director: Colby Spear
Copywriter: Brian Marcolini
Art Director: Eddy Allen
Director: David Wilson, Riff Raff
Agency: Mojo Supermarket
It all started as a crazy idea. No client in their right mind would ever buy #KidsAreDicks as a campaign hashtag, right? Wrong. Refreshingly wrong.
Using the main character of FOX’s newest and edgiest comedy, The Mick, as our starting point, we created a campaign based purely off of Mickey’s reckless, devil-may-care, and completely inappropriate approach to taking care of children. We launched #KidsAreDicks nationwide and gave our fans their own 15 seconds of fame by featuring their real tweets about kids being total d*cks on the largest billboard in Times Square. Fans found out about our billboard and hashtag through a series of promoted videos focusing on meetings between Mickey and two unprepared FOX execs. Hilarity ensues and we helped make the January 1st premiere of The Mick FOX’s biggest since empire.
Group Creative Director: Mike Nuzzo
Art Director: Caitlin Harsch
Copywriter: Erika Yost
Agency: 360i
After several delays and innumerable leaks, the launch of the Google Pixel 4a was shaping up to a little… blah. So, how do you get people excited for something they already know everything about? Make it personal. Instead of creating one launch for thousands of people, we created thousands of launches, each for one individual. We looked back at over a year of Twitter chatter and hand crafted responses to people interested in the device. We included personalized URLs and images to make sure they knew we were talking just to them.
But, before we did that we had a bit of fun teasing the phone. We simply updated the URL in our Twitter bio and hoped the fans would notice and head to our microsite that was riddled with Google Easter eggs. From the features we hid in the source code and “Pixel Latin”to the interactive puzzle in the header that revealed the launch date, people quickly decoded the whole thing. And that excitement that had fizzled out? It was back again.
2021 Shorty Awards - Gold
Press: Engadget, CNET, Droid Life, The Verge, 9 to 5 Google
How do you get sneaker heads to think about eBay over StockX, GOAT and countless over brands platforms popping up?
You team up with NBA's reigning sneaker champ and IRL eBay seller, PJ Tucker to drop some of the most exclusive sneakers of all time.
From player exclusives, game-worn, rare samples, and pairs you didn’t even know existed, PJ has spent his life building this collection, and eBay gave fans a once-in-a-lifetime opportunity to add some of his heat to their own.
So, if one of the biggest sneaker heads sells and buys on eBay, shouldn’t you?
Press: USA Today, Esquire, Uproxx, Hypebeast, Business Insider
ECD: Jeremy Bernstein
CD: Sean Ellman
ACD: Caitlin Harsch
Just in time for the holidays, 20th Century Fox released "Once Upon A Deadpool", a family-friendly, fairy tale twist on Deadpool 2 in glorious PG-13. Censored enough for the whole family to enjoy, we decided that Deadpool could be father figure you never knew you needed. So, we incorporated him into the some of the best Awkward Family Photos to promote the movie’s release. And even Ryan Reynold’s posted about it!
Sr. Copywriter: Dany Rothemund
Sr. Art Director: Caitlin Harsch
Jr. Copywriter: Victor Rivera
Jr. Art Director: Sarah Arrington
An experiential activation at SXSW lets attendees get in on the con.
Heading into Season 2 of Bravo’s scripted series ‘Imposters’ we created an experience at the SXSW Interactive Festival that let attendees pull of a con of their own on Instagram. Three elaborate sets were installed in downtown Austin where guests could have pics taken as they appeared to be living the high life in a luxury yacht, private jet or lavish ice hotel. A second photo zoomed out to reveal the con.
Genius was a significant shift for National Geographic as it was its first attempt at scripted drama, so when they approached us to help spread awareness for the premiere, we knew would have to alter how people see the programming of National Geographic. But, when we found out the show was about Albert Einstein the man—as opposed to Einstein the famed scientist—the challenge became even more exciting.
In order to drive awareness of what the show was actually about, and to promote tune-in, our activations would have to showcase an unexpected side of Einstein, as well as National Geographic.
So, we created a Chatbot to allow fans to have a fun, interactive one-to-one experience with Einstein that would feel intimate and personal, while also keeping the show top-of-mind through push notifications leading up to the premiere, and beyond.
We didn’t stop there because time was on our side. Being that the March for Science was a week before premiere, we embraced this fantastic opportunity as a way to give Einstein a presence that felt true to his brilliant mind and his rebel heart.
Genius acted as an ally to marchers during the protest—providing shelter, wifi, electricity and support. On the ground, we saw the response first hand and knew we were effective. But, like any successful experiment, our victory was also proved by the numbers with over 700 MM total impressions and 60% new viewers welcoming National Geographic to their list of go-to networks.
To celebrate the much anticipated second season of The Mandalorian Google created a Pixel exclusive AR app that brought Grogu and Mando into your world. We got Pixel users excited for the experience by first teasing the app on social and then with two spots that show the AR in action.
CD: Kevin Butler, Google
CD: Dan Licht
ACD Art: Caitlin Harsch
ACD Copy: Anna Wehr
For Malibu Rum, summer is the biggest time of the year. Malibu is the spirit of summer in a bottle, so we brought that spontaneous, bright, carefree feeling throughout 13 unique videos, showing a Malibu twist on typical summer activities (and some not so typical). But here’s the catch: viewers had to search for the videos to find them. At the end of each piece, we gave viewers playful clues that led them to another video and then another, eventually revealing two brand new Malibu Rum cocktail recipes. Which recipe you discovered depended on which videos you found, so there were multiple routes to get to the same place.
Our campaign was well-received and even written up in Digiday as a strong continuation of Malibu’s digital presence, increasing the brand’s profits by 4.3% in the past year alone.
WINNER, BEST USE OF VIDEO IN A SEARCH CAMPAIGN
2016 U.S. Search Awards
“This OREO Goes Out To” is a social campaign designed to spark playful connections between family and friends and create a sense of belonging through fan’s passions, subcultures, and communities. Each post is targeted at a specific tribe, and rooted in an insight about that tribe that proves OREO “gets it.”
Sr. Copywriter: Viktor Angwald
Sr. Art Director: Caitlin Harsch
Jr. Copywriter: Victor Rivera
Jr. Art Director: Sarah Arrington
In the summer of 2015, 360i created the Oscar Mayer Wiener Rover. It was 1/5 the scale of the famous Wienermobile and built to go where "No Wienermobile had gone before,” as well as deliver hot dogs, of course. People went nuts over it, so why not keep that momentum going with a toy version just in time for the holiday season?
So for Cyber Monday 2015 we manufactured 100 Mini Wiener Rover's and partnered with Twitter to be one of the first brand’s to use their buy now ad unit.
RESULTS:
- Mini Wiener Rover sold out every day in under 3 minutes
- Brand buzz increased by 120%
- 2.3 million total impressions
Not too shabby for a remote-control hot dog.
In order to avoid seeming unmanly, many men tend to need permission to enjoy perfectly enjoyable things, like Malibu rum. So, just in time for spring break, we introduced the Malibro: a dude who loves Malibu and isn’t threatened by the narrow social rules surrounding delicious fruity drinks.
Our three week-long campaign saw 10.6 MM impressions and a 58.10% video completion rate(compared to industry average of 10-15% for videos > 50 sec), and a very high positive reaction from our fans.
Buy a Lady a Drink is a Stella Artois initiative that partners with Water.org to provide clean water for communities in the developing world.
Each year, three custom chalices are created by native artists and sold to increase water access around the world. This year, 58,000 chalices were sold, bringing clean water to 290,000 women and their families.
In one of the most saturated makeup markets, Revlon's new Lash Potion mascara was going to need a little magic to push them front.
Utilizing paid and social media we partnered with the MTV Movie Awards for a dramatic product reveal that was completely user generated. We asked fans to tweet their one true wish with #CASTASPELL for a chance to win the mysterious new Revlon product. Each tweet created a piece of the mosaic that would ultimately be revealed during the MTV Movie Awards.
Y&R had a huge anniversary coming up and wanted the advertising world to know.
Instead of making the conversation solely about Y&R ,we used our 90th Anniversary as a platform to open up conversation on what advertising is to the people who work in it and experience it every day. #AdvertisingIs prompted people to voice their opinions, and as the tweets came in we projected them in Times Square. We also created a digital mosaic that came together with every tweet sent in, and participants from all over the world could watch their tweet appear in Time Square through a live stream.
