In order to avoid seeming unmanly, many men tend to need permission to enjoy perfectly enjoyable things, like Malibu rum. So, just in time for spring break, we introduced the Malibro: a dude who loves Malibu and isn’t threatened by the narrow social rules surrounding delicious fruity drinks.

Our three week-long campaign saw 10.6 MM impressions and a 58.10% video completion rate(compared to industry average of 10-15% for videos > 50 sec), and a very high positive reaction from our fans.