An experiential activation at SXSW lets attendees get in on the con.

Heading into Season 2 of Bravo’s scripted series ‘Imposters’ we created an experience at the SXSW Interactive Festival that let attendees pull of a con of their own on Instagram. Three elaborate sets were installed in downtown Austin where guests could have pics taken as they appeared to be living the high life in a luxury yacht, private jet or lavish ice hotel. A second photo zoomed out to reveal the con.