In one of the most saturated makeup markets, Revlon's new Lash Potion mascara was going to need a little magic to push them front.

Utilizing paid and social media we partnered with the MTV Movie Awards for a dramatic product reveal that was completely user generated. We asked fans to tweet their one true wish with #CASTASPELL for a chance to win the mysterious new Revlon product. Each tweet created a piece of the mosaic that would ultimately be revealed during the MTV Movie Awards.