Y&R had a huge anniversary coming up and wanted the advertising world to know.

Instead of making the conversation solely about Y&R ,we used our 90th Anniversary as a platform to open up conversation on what advertising is to the people who work in it and experience it every day. #AdvertisingIs prompted people to voice their opinions, and as the tweets came in we projected them in Times Square. We also created a digital mosaic that came together with every tweet sent in, and participants from all over the world could watch their tweet appear in Time Square through a live stream.